Visual Identity

The updated branding included modern design elements with the goal of creating a warm, reliable, and dependable visual brand. The colour scheme mixed warm earth tones that are balanced by the darker greys. It is reflective of the natural wood materials and the metal finishings that make up the furniture.

The photography was provided by the company Artopex, the home office furniture supplier, and displays the home office furniture in multiple settings and has a clean, crisp, and minimal feel.

Prototyping

Following the lo-fi wireframes, the emphasis on this iteration was making it easy for first-time users, particularly those that will be admins, to create and manage groups. I aimed to make the process as intuitive and familiar as possible by using standard user interface elements (input controls, navigational components, and informational components). These elements were then customized by the standards set out in the style guide. 

With multiple products in different finishes and colours, I aimed to ensure that:

• Each variation was shown through an intuitive interface with details of their specifications

• Complementary products were presented to encourage additional purchase

• Background information about the company and its manufacturers were provided to create greater trust in the quality of the furniture

As an online only retailer customers would not be able to physically see the furniture until it was delivered. To avoid returns, I presented as much visual and descriptive information about the furniture to equip customers with the information they needed to be confident in their purchases.