E-COMMERCE WEBSITE
Your Transformed Family
Introduction
Jenn’s Story
The COVID-19 pandemic has drastically affected employment for many, particularly for mothers. With stay-at-home orders for students and the loss of childcare, Jenn had to leave her consulting job and shift her focus towards homeschooling.
She approached me as she felt it was an opportune time to build a parent coaching business to help equip other struggling parents with the right tools and coaching to transform their families.
As a new venture, she wanted to develop branding that would give her a competitive edge over other coaches while still staying true to her unique values. I assisted her with creating a business strategy, identifying her core values, developing brand guidelines and social media templates.
Role
UX/UI Design
Branding
Web Development
Visual Identity
The branding reflects Jenn’s values of creating a safe, comforting, and relaxed environment where her clients could feel heard about their difficulties in child-rearing without judgment. The values were represented with an earth-toned colour scheme that draws from nature. Her logo is symbolic of a seedling developing strong roots that anchor it and encourages its growth, a metaphor for parents supporting their children’s development.
Prototyping
As a new business I designed the site to encourage parents to take the leap and addressed their concerns by:
Detailing what parent coaching involves
Providing the benefits of coaching
Summarizing the details of the coaching package
Highlighting Jenn’s personal story as a parent to create a sense of connection
The hope was to create a safe online environment that would educate and encourage parents to reach out for a free call to see if the service was right for their family.
Learnings
Storytelling
Coaching can be a large financial investment and choosing the right coach is a personal decision. With Jenn being vulnerable enough to share her own story, we hoped it would help parents’ feel less ashamed about admitting that they need help with learning healthy child coaching techniques.
Less is more
It was important to be concise and strategic with the content so it was sufficient in addressing parents’ needs without being overwhelming. I wanted to ensure important information was easy to find and encouraged users towards the call to action.
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